Corpen Group is a leading consultancy specializing in crisis & risk communications, issues & reputation management, media management & training, and corporate communications. Corpen Group is extremely proud to announce we have aligned our services with Global Public Affairs, Canada's leading public affairs and government relations consultancy agency. The union of Corpen Group and Global brings a new suite of value-added services to our clients, specifically in issues management. Like Corpen Group, Global is a strategically oriented consultancy providing its Canadian and international clients with strategic research and counsel, government advocacy and issues management. Learn more about Global Public Affairs here.
Corpen Group President John Larsen discusses how effective media communications during a crisis can help protect your company’s reputation, brand and share price.
In an interview with Canadian Insurance Top Broker, John Larsen discusses crisis communications fundamentals
In a special report by Canadian Insurance Top Broker, John Larsen provides insight into some of crisis communication’s most fundamental tenents. In the article, author Alison MacAlpine uses the Maple Leafs Foods crisis in Canada to frame an exploration of crisis communication’s best practices.
“We can talk about a variety of things that are important to do in crisis communications, but sincerity is absolutely the number one thing,” says John Larsen, principal at Calgary-based Corpen Group Inc. In the case of Maple Leaf Foods, Larsen says, “Sincerity is what won the day.”
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