Corporate Communications

We believe in the adage – “the whole is greater than the sum of its parts.” This rings especially true in corporate communications. At Corpen Group, our strategies are broken into phases for optimal impact – each phase drawing on the insights of the last. Our strategies are built with the big picture in mind for the tactics at hand – from research to planning to implementation.

A sound corporate communications plan is rooted in a strong understanding of organizations’ stakeholder environments. This means building a solid foundation of research that explores the challenges, opportunities, and perceptions of your organization. Research at Corpen Group is performed with an aim to gather the qualitative results required for effective reputation mapping, strategy development and ultimately, for building messages that resonate with your stakeholders.
Our corporate communications plans are tailored roadmaps for action. Outreach tactics are grounded in solid, research-based strategies that are fully aligned with business objectives.

Specifically, some of the components included in our plans are:

• Issue mapping
• Audience analysis
• Strategic positioning
• Key messaging
• Communications tactics
• Program evaluation