Online Crisis Communication: Trick or Treat

Shedding light on dark sites and other digital crisis channels

Dust the cobwebs off your crisis communications plan because it’s time to bring your response strategy into the digital age. The Calgary Chapter of the Canadian Public Relations Society invites you to kick off our 2012/2013 Speakers Series with Greg Vanier, who will be shedding light on dark sites and other online crisis communication platforms.

The online world can either hurt or help your reputation – depending on how you handle your response. But communicators don’t have to get spooked by this reality. Yes – information (and misinformation!) can move at lightning speed. Yes – everyone can be a reporter. Yes – the need to act quickly has increased, but so too have the opportunities to save your brand’s reputation and be heard in the online conversation. Greg Vanier, Director of Crisis Communications at Corpen Group, will explore how your organization can take back control during crises through digital engagement.

To register please go to: http://www.regonline.ca/builder/site/Default.aspx?EventID=1159784

When: Tuesday, October 30th 2012

Location: Fairmont Palliser – Leduc Room

Time: Doors open and registration/networking begins at 11:30 a.m.

Lunch and Speaker to start at noon

Ticket Information:

CPRS/IABC Members: $35.00

Non-members: $45.00

CPRS/IABC Student members: $20.00

Student non-members: $25.00

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Online Crisis Communication: Trick or Treat

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