In an interview with Canadian Insurance Top Broker, John Larsen discusses crisis communications fundamentals
In a special report by Canadian Insurance Top Broker, John Larsen provides insight into some of crisis communication’s most fundamental tenents. In the article, author Alison MacAlpine uses the Maple Leafs Foods crisis in Canada to frame an exploration of crisis communication’s best practices.
“We can talk about a variety of things that are important to do in crisis communications, but sincerity is absolutely the number one thing,” says John Larsen, principal at Calgary-based Corpen Group Inc. In the case of Maple Leaf Foods, Larsen says, “Sincerity is what won the day.”
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